Technical documentation is key to the way a product is accepted. Everything from the slips of paper that are stuffed in the packaging, the packaging itself and the literature that accompanies the product must carry the corporate identity throughout, and must be thoroughly thought out. In many cases, the customer will have every understanding if his kit does not work immediately but the contact leading up to product shipment was crisp and professionally executed, the packaging was substantial enough and the returns procedure is in place. On the other hand, if a piece of professional equipment is not dressed accordingly and does not work, the customer is likely to demand a refund.

Often overlooked is the importance of the product's user manual. Many are packed with redundancy and fancy iconic symbols without getting to the point. Still, many manuals carry a lot of waffle even in the 'meat' section of the document. Key to a successful document is to keep in mind the target reader and pitch the document's content accordingly.

Advertising in key magazines backed up by cover stories is the best combination to get the product recognized. In this respect, the imagery has to be concise and to the point while also being interesting enough to 'force' its reading.